| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 612-C01 | Design Thinking and Innovation at Apple, Chinese Version | Stefan Thomke,Barbara Feinberg | Competitive strategy | Marketing Case Study( BAM4184 ) |
| 2 | 9-610-C04 | Netflix, Chinese Version | Willy Shih;Stephen P. Kaufman;David Spinola | Competitive strategy | Marketing Case Study( BAM4184 ) |
| 3 | 9-108-092 | ATH MicroTechnologies, Inc. (A): Making the Numbers | Simons, Robert L. | Entrepreneurship | Marketing Case Study( BAM4184 ) |
| 4 | 9-812-172 | PunchTab, Inc. Investor Presentation Deck | Kerr, William R.;Nanda, Ramana | Entrepreneurship | Marketing Case Study( BAM4184 ) |
| 5 | 9-108-091 | ATH MicroTechnologies: Making the Numbers | Simons, Robert L. | General management | Marketing Case Study( BAM4184 ) |
| 6 | BH660 | Corporate Crises in the Age of Corporate Social Responsibility | Janssen, Catherine;Sen, Sankar;Bhattacharya, C.B. | General management | Marketing Case Study( BAM4184 ) |
| 7 | 9-512-049 | Bluefin Labs | Deighton, John;Kornfeld, Leora | Marketing | Marketing Case Study( BAM4184 ) |
| 8 | BH641 | Corporate communication, sustainability, and social media: It''s not easy (really) being green | Reilly, Anne H.;Hynan, Katherine A. | Marketing | Marketing Case Study( BAM4184 ) |
| 9 | CMR594 | Hybrid Organizations as Shape-Shifters: Altering Legal Structure for Strategic Gain | Haigh, Nardia;Kennedy, Elena Dowin;Walker, John | Other | Marketing Case Study( BAM4184 ) |
| 10 | IN1465 | Volkswagen''s Emissions Scandal: How Could It Happen? | Smith, N. Craig;McCormick, Erin | Other | Marketing Case Study( BAM4184 ) |
|